VisualMedia will be organising the ‘Workshop on Interactive Digital Storytelling in Broadcasting’, the idb 2017. The workshop is designed to appeal to audiences of researchers and practitioners in the TV User Experience field. The workshop is part of the ACM TVX 2017 conference which will be held in Hilversum, the Netherlands, from 14 to 16 June 2017.

Traditional broadcasters are losing their younger audiences. New ways of user interaction that are catering to the attention of a distracted audience need to be identified. One of the challenging aspects is the growing user requirements for real-time mobile information and stories anytime and anywhere. This has exerted significant pressure on the importance of new forms of storytelling and information delivery on every target audiences.

The goal of the TVX idb 2017 workshop is to discuss new ways of information generation and delivery in the traditional broadcasting sense and in the public use. This workshop shall stimulate and facilitate professionals, academics, designers, and digital artists to put forward discussions on multidisciplinary approaches to enhance audience experience and expectations towards information generation and delivery in a new media landscape.

VisualMedia has three papers in the workshop:

  • Sebastian Arndt, Veli-Pekka Räty, Wendy Ann Mansilla, Francisco Ibañéz, Scott Davies & Andrew Perkis: Workshop on Interactive Digital Storytelling in Broadcasting Environment
  • Veli-Pekka Räty, Sebastian Arndt & Andrew Perkis: Using Commercial Impact Advisory Group in Product Design for Broadcasters
  • Francisco-Javier Veredas, Martin Hainfellner & Harald Renz: TV Broadcasting’s Workflow to use in Social Media with Graphics

NTNU, Brainstorm Multimedia, and organise the workshop on ‘Interactive Digital Storytelling in Broadcasting’ at the ACM International Conference on Interactive Experiences for Television and Online Video, TVX2017, in Hilversum, the Netherlands, 14 June 2017.

VisualMedia project, led by Brainstorm Multimedia, is about integrating social media, innovative 3D graphics, and new interaction systems in the broadcasting industry.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 687800.

More about the ACM TVX idb 2017 workshop:


Text & Photo: Veli-Pekka Räty