The paper ”Opportunities of Social Media in TV Broadcasting“ by Sebastian Arndt, Veli-Pekka Räty, Andrew Perkis was accepted for presentation at the Nordic forum for Human-Computer Interaction (NordiCHI) 2016, to be held in Gothenburg, Oct. 23-27, 2016. The paper summarizes some of the outcomes of the user consultation process from earlier this year. Here, it looks specifically into the aspects of using social media in the TV broadcasting environment, and how a project such as #VisualMedia can help to improve the situations at the sites in this regard.