Representing the #VisualMedia project, NTNU presented the paper ‘Opportunities of Social Media in TV Broadcasting’ at the #nordichi2016. The paper was discussed in the session of ‘reframing business’ at the industry track. NordiCHI is the main Nordic forum for Human-Computer Interaction and is attracting among others researchers, industry, and designers. The presented paper discusses the current situation of using social media in TV broadcasting and how this situation would be changing in the future. The paper also highlights some of the aspects from the broadcasters’ workflows as of today, and what the needs are to enhance these in the future.